Website Planning Guide

Content, Content, Content!

What information do you want your website to convey? What information is your target audience likely to be seeking? Collect your material in advance and try to arrange it into separate sections or topics that will form the basis of your website’s structure.

Organisation & navigation structure

Information that is clearly organised into easily recognised subject areas with meaningful topic headings will be most easily found by your site visitors. Once you have decided on your main sections, then organise your material into sub-topics and think about the connections between the various parts which can be hyperlinked for quick user-friendly navigation.

The look & style

Think about how you would like your website to look. What colours do you prefer? What style: bright and bold, or quieter and more subtle? Collect examples of other websites whose appearance you like or dislike.


What pictures or videos would you like to illustrate your material? Do you have a logo? Well-chosen graphical elements enhance your site immensely.


How would you like your site visitors to be able to interact with you, eg by blog, email or form submission, etc? A News section or blog enables you to post recent developments quickly and easily and you can enable comments/responses for two-way communication with your site visitors . Links to popular social media such as Facebook, Twitter, Google+ can also be set up on your website.

Other useful Features

Would you like a calendar where you can show availability of your services,  an embedded Google map showing your location, or an online booking system?

Special needs

Is your audience likely to need large, bold print; printer-friendly pages; password-protected sections?

Ongoing maintenance

Do you want to be able to regularly change/add to your site (e.g. by a password-protected login from any computer) or do you want a more static brochure-style site that is likely to require only occasional updates?